| Our good friends at Pacific Outdoor Equipment have a longstanding mantra “Good Gear = Less Waste”, and with this season’s reformat of their dealer workbook, Massive wanted to make sure the book followed POE’s philosophy of doing more with less. Printed by our local newspaper, we were able to cut costs and more importantly cut waste while greatly increasing the chances it will be re-used or recyced. We found a few recent studies that found that the traditional magazine and catalog format yields under a 10% recycle rate. In contrast - newsprint is easily recycled by around 80% of Americans! That’s a big difference - and tied to the other benefits: Supporting regional papers processed almost completely chemical free from wind-fallen trees, Water & Veggie based inks, and the fact that you can shred it and mulch your garden… It was an easy decision and their dealers agree! |
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